Friday, October 3, 2008

Italics

If I knew how to italicize words in a post title, this would have looked like:

STOP IT with the ITALICS

A small (one might say petty) beef with the Obama website: almost every little title italicizes the middle word or word. Which, when displayed in their stylized, graphic-designed formats, looks alright from time to time. But when sections of the website are quoted elsewhere (as they are), people still tend to italicize, making the Obama campaign look silly and effete (something for Democrats to avoid.)



Examples:
Judgement to Lead
Watch the Video and Read the Plan
Register to Vote
Knock on Doors
Login to MyBO

With the possible exception of the last one, all of these phrases would be more declarative, decisive, and strong without italics. Smaller fonts can be used to de-emphasize linking words without making the statement look strange.

A tiny issue, to be sure. But then again, why bring unnecessary claims against yourself?

[You really should Register to Vote, though, if you haven't yet. Deadline is very soon. Rock the Vote is one of the many places you can do so!]

No comments: